Focus is critical in targeting B2B sales and marketing campaigns. Campaigns sent out to a broad list of contacts without specific role identification, results in low ROI and low quality leads. Reaching out to the correct deep rooted role-based decision makers is central to the success of any sales and marketing effort. Not having a list or working with a generic contact database can lead to expensive sales teams spending time just discovering the right contacts before they can pitch. Marketing campaigns will reach people who do not care about your product and most importantly do not have the pain point that your product solves. We created ActiveContacts to address this pain area of most B2B sales and marketing teams. We build niche databases on deep rooted business contacts who own a particular business area, or a product or an initiative so that our database is focused and full of rich contacts who are buyers of specific products and solutions.

We have launched with the Fortune 500 contacts, Education contacts at Universities and K-12 Schools, Salesforce.com customer contacts databases, eaching covering a niche area and consisting of key decision makers and influencers with complete company and contact information including email addresses.